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News and insights about our business, clients, and general industry.
Boost Traffic With 5 Blogging Strategy Basics
Does your business's blog feel like a desert outpost? If your site traffic needs a boost, revisit these blogging strategy basics to find your buyers. Get inside your buyer’s head Can you describe your target customers and their top concerns in detail? If not, review...
Identify Your Target Audience
In our last blog, we left with you with the advice that the best marketing strategies come from an in-depth understanding of your customer base. With this in mind, the primary difficulties encountered when creating content for a respective industry become fairly...
The Secret to Creating Content for Boring Industries
It’s a concern we run across quite often; companies worry that the industry in which they operate is simply too “boring” to allow for good, creative marketing. The reality is, however, that there are no boring industries, only a vacuum of ideas about how to...
Tips for Making Effective Social Media Posts
Large businesses with huge marketing budgets rarely have difficulty putting an entire fleet of social media mavens to work managing their company's public image on Facebook, Twitter, LinkedIn, and the rest. For smaller companies, it's often an entirely different...
How to Write About You
For businesses seeking to build their online presence, the development of an ‘About Us’ page is a delicate balancing act that seems to leave the majority stumped. Many find it difficult to strike a balance between selling themselves and driving away potential...
Why You Should Optimize Your Site for Mobile Users
Mobile browsing is expanding at an exponential rate. In 2007 there were about 1 million websites designed for mobile access and the number is predicted to reach 150 million by 2017. More than 3 billion people worldwide have access to a mobile device and at present,...
Building a Link Profile for Local Businesses
Links, as the name implies, are the ties that bind web pages together. Search engines and marketers use links to discover new pages, evaluate a page’s popularity, and determine its relevance. From an SEO standpoint, building a strong link profile is a critical...
30 SEO Terms That Everyone Should Know
At Applied Interactive, search engine optimization (SEO) is our primary focus. We work hard every day to help our clients generate quality traffic and actionable leads. Like many internet marketing specialties, SEO has its own unique language. Understanding these...
Google+ is Breaking Up Into Photos and Streams
Here at Applied Interactive, a lot of what we do every day is to make sure our clients’ content is being picked up by search engines and that the keywords contained therein are being indexed as quickly as possible. Not surprisingly, social media plays an integral role...
Social media posts – timing is everything…
It’s probably safe to assume that anyone reading this space already understands the role social media plays in driving quality traffic to their website. It’s no big secret that a website’s ranking in the results returned by various search engines can be greatly...
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