Blog
News and insights about our business, clients, and general industry.
Google Seeks a New Standard of Truth on the Internet
Since its inception, the Internet has never ceased growing, being filled with more and more content every minute. Unfortunately, most of this content is garbage. Propaganda, misinformation, and pure rumor clutters many search results and sorting through that digital...
Yahoo Makes Gains in Battle of Search Engines
The battle of the search engines is raging, and Yahoo is currently enjoying the highest share numbers it has seen in the past five years. This gain has been largely attributed to Firefox’s replacement of Google with Yahoo as its default search browser. Meanwhile,...
Is There a Realistic SEO Timeline?
Let’s cut right to the moral of the story: There is nothing fast about the SEO of today. Establishing and maintaining your website’s reputation with the major search engines takes TIME. Not just time to do the work, but time to see quantifiable results. SEO strategy...
7 Common Mistakes To Avoid On Local Websites
Pandas and Penguins and Pigeons! Oh, my! Launched in July 2014, Pigeon is a new update to the Google search algorithm, providing more useful, relevant and accurate local search results more closely tied to traditional web search ranking signals. Google claims that...
A Cautionary Tale About Testing & Quality Control
Just like I do (almost) every working day, I showed up in the office this morning, grabbed my fix of caffeine and carbohydrate, and settled into my routine of, among other things, checking my morning email. Because of the nature of my work, I have several email...
Effective e-Newsletter Management Really Matters
It’s been said that there are times when just being good enough is sufficient – but that’s just never the case around here at Applied Interactive. We take our work seriously and “good enough” is… well… it just isn’t. In our minds, it’s always worth that bit of extra...
5 SEO Strategy Tips for 2015
Google made a total of thirteen major changes to their ranking algorithm in 2014, and there are certainly dozens more to come in the foreseeable future. One or more of these small changes could make a huge impact on your SEO strategy, perhaps even derailing a...
Video Production Just Got Easier – and a Lot Less Expensive!
Since its inception, web video has proven to be an effective means of communication with your customer base, but video marketing has often proved to be a difficult, slow, and costly process. However, in recent years, with greatly increased bandwidth and faster devices...
4 Dos and Don’ts of Google
Moz Blog, one of the more reputable sources for search engine optimization (SEO) best practices, recently released a video entitled “Google Leaked Dos and Don’ts.” Here at Applied Interactive, we take advice from this source quite seriously, but we take great pride in...
Why Pinterest?
By now, everyone understands that any successful business must have a robust social media presence. Every savvy business owner has already asked themselves the question: “Which social media platforms are right for me and my company?” The answer is probably not...
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