Blog
News and insights about our business, clients, and general industry.
Meet Our Team: The Content Developer
Applied Interactive is expanding its staff and welcoming some new members that are poised to set unprecedented standards in web marketing. In this ongoing series we’ll be introducing you to these creative, passionate, and extremely talented individuals and learning a...
Strategic Knowledge for B2B Suppliers
Recent studies are providing B2B suppliers with essential market knowledge. Accenture announced in a recent study of B2B buyers that “71% of buyers prefer to conduct research and purchase on their own.” Forrester noted in a recent report that self-service will lead to...
Meet Our Team: The Operations Manager
Applied Interactive is expanding its staff and welcoming some new members that are poised to set unprecedented standards in web marketing. In this ongoing series we’ll be introducing you to these creative, passionate, and extremely talented individuals and learning a...
Boost Traffic With 5 Blogging Strategy Basics
Does your business's blog feel like a desert outpost? If your site traffic needs a boost, revisit these blogging strategy basics to find your buyers. Get inside your buyer’s head Can you describe your target customers and their top concerns in detail? If not, review...
Identify Your Target Audience
In our last blog, we left with you with the advice that the best marketing strategies come from an in-depth understanding of your customer base. With this in mind, the primary difficulties encountered when creating content for a respective industry become fairly...
The Secret to Creating Content for Boring Industries
It’s a concern we run across quite often; companies worry that the industry in which they operate is simply too “boring” to allow for good, creative marketing. The reality is, however, that there are no boring industries, only a vacuum of ideas about how to...
Tips for Making Effective Social Media Posts
Large businesses with huge marketing budgets rarely have difficulty putting an entire fleet of social media mavens to work managing their company's public image on Facebook, Twitter, LinkedIn, and the rest. For smaller companies, it's often an entirely different...
How to Write About You
For businesses seeking to build their online presence, the development of an ‘About Us’ page is a delicate balancing act that seems to leave the majority stumped. Many find it difficult to strike a balance between selling themselves and driving away potential...
Why You Should Optimize Your Site for Mobile Users
Mobile browsing is expanding at an exponential rate. In 2007 there were about 1 million websites designed for mobile access and the number is predicted to reach 150 million by 2017. More than 3 billion people worldwide have access to a mobile device and at present,...
Building a Link Profile for Local Businesses
Links, as the name implies, are the ties that bind web pages together. Search engines and marketers use links to discover new pages, evaluate a page’s popularity, and determine its relevance. From an SEO standpoint, building a strong link profile is a critical...
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