Blog
News and insights about our business, clients, and general industry.
Video Production Just Got Easier – and a Lot Less Expensive!
Since its inception, web video has proven to be an effective means of communication with your customer base, but video marketing has often proved to be a difficult, slow, and costly process. However, in recent years, with greatly increased bandwidth and faster devices...
4 Dos and Don’ts of Google
Moz Blog, one of the more reputable sources for search engine optimization (SEO) best practices, recently released a video entitled “Google Leaked Dos and Don’ts.” Here at Applied Interactive, we take advice from this source quite seriously, but we take great pride in...
Why Pinterest?
By now, everyone understands that any successful business must have a robust social media presence. Every savvy business owner has already asked themselves the question: “Which social media platforms are right for me and my company?” The answer is probably not...
Applied Interactive Brings Cybersecurity Expert to Worcester Economic Club
Most are familiar with the recent attacks by hackers who have accessed point-of-sale systems like those at Home Depot and Target, stealing their customers’ valuable credit card information. According to Aaron Portnoy, world-renowned cyber-security expert, these...
Applied Interactive Sponsors Worcester Economic Club Meeting Featuring Aaron Portnoy
Worcester, Mass. – Applied Interactive, a Worcester-based strategic web marketing company, is proud to announce that it will sponsor the 535th meeting of the Worcester Economic Club on November 19, 2014, featuring world-renowned cyber-security expert, Aaron Portnoy....
Press Releases Get a Makeover: 7 Rules for the Perfect News Release
Today, press releases appear drastically different than they did just 20 years ago. Everything about them, including language, format and distribution, has been updated. These modifications have been spurred by a change in audience, a change that came about because...
How This Site Was Made
The Applied Interactive website was constructed using industry-standard best practices, with expert insight into how each element is executed and which tools are best applied to the job at hand. A significant portion of the value proposition made when engaging Applied...
Heartbleed: An “Oh Shit” Moment and Related Realizations
Heartbleed is a web server vulnerability that makes encrypted data passing through websites easily readable. It is particularly scary because it impacts a massive cross-section of the internet, threatens the security of personal data such as passwords and credit card...
Worcester Magazine – “New Life at Ivy Corset Building”
Did you know the home of Applied Interactive was almost a party-style dance venue? Applied Interactive shares a building with several other small businesses and start-ups with inspiring entrepreneurial spirit. CEO, Steven Rothschild, was a small child when his father,...
Google Encrypts Searches
Anyone regularly using Google Analytics will have noticed a big change recently. The amount of “not provided” keyword information has drastically increased. What’s the deal? In October 2011, Google began encrypting searches for anyone who was logged into Google for...
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