Worcester, Mass. – Applied Interactive, a Worcester-based strategic web marketing company, is proud to announce that it will sponsor the 535th meeting of the Worcester Economic Club on November 19, 2014, featuring world-renowned cyber-security expert, Aaron Portnoy. Portnoy, who was featured on the July 21, 2014 cover of TIME Magazine’s “World War Zero: How Hackers Fight to Steal Your Secrets,” will be speaking on the topic of “The Economics of Vulnerabilities.” The 2014-2015 Worcester Economic Club season will feature many of the world’s foremost thought leaders, authors, journalists, economists, and business leaders.

Since he was 18, Portnoy has worked at vulnerability intelligence firms while focusing on becoming recognized as an industry expert in reverse engineering, vulnerability discovery, and exploitation. He has presented at industry conferences around the world as well as privately for government institutions such as the NSA. Aaron has been quoted by the BBC, Wired, Reuters, NBC, and others. At his firm, Exodus Intelligence, Aaron is mainly responsible for the discovery and exploitation of zero-day threats.

The 535th meeting featuring Aaron Portnoy will be held Wednesday, November 19, 2014 at the Hogan Center, College of the Holy Cross in Worcester, Mass. The meeting is co-presented with the Worcester Young Businessmen’s Association. Tickets for this particular event are expected to sell out quickly. Join, renew memberships, or buy guest passes to this event on the WEC website.

About Applied Interactive
Applied Interactive provides strategic web marketing for select growth organizations. Their fully managed inbound-marketing program combines rigorous analysis and a variety of content and social media strategies to generate actionable leads for businesses.
Initial setup gives businesses a fresh presence online optimized with the best in class standards. Then Applied Interactive transitions to a marketing program designed to consistently supply the website with relevant content, traffic and leads. Visit the website at https://www.appliedinteractive.com

About the Worcester Economic Club
Founded in 1903, The Worcester Economic Club remains one of the oldest and largest organizations of its kind in the country. Comprised of professional men and women from the Worcester County area, we are dedicated to providing a forum for the open discussion of economic, civic, educational, and sociological subjects that are of interest to our members. Membership in the Worcester Economic Club is $200 per year with guaranteed access to all events and speakers hosted by the Club. All meetings are networking opportunities with a cocktail hour and formal dinner followed by a speaker. Speakers have included well known public officials, economists, educators, journalists, and business leaders. For more information visit http://www.economicclub.net