Did you know the home of Applied Interactive was almost a party-style dance venue?

Applied Interactive shares a building with several other small businesses and start-ups with inspiring entrepreneurial spirit. CEO, Steven Rothschild, was a small child when his father, grandfather and uncle bought the historical Ivy Corset Building for the family’s mattress factory and furniture distribution. Rothschild continued the family’s entrepreneurial spirit when he took a big risk and purchased the building in 1998.

Rothschild and the Ivy Corset Building were recently featured in a Worcester Magazine story. Read the full article to learn about the building’s rich history, from a popular corset factory in 1910 to internet marketing in 2013.

And why Applied Interactive is sadly not a dance venue with a booming sound system. At least, not most of the time…