Your Marketing Strategy – PPC or SEO?

Pay Per Click (PPC) advertising programs—like Google Adwords—are ads placed in the sponsored results section of a search engine results page. You must pay a fee whenever someone clicks through the ad, which directs to your website. The more competitive the keyword you...

Top Search Engine Ranking Factors of 2013…So Far

Recently, Netmark and SearchMetrics published their findings on Google’s top ranking factors of 2013 in hopes of answering questions surrounding Google’s most recent changes to their algorithm. In the infographic below, Netmark lists the top ten ranking factors from...

Louie’s Birthday Bash!

Happy Birthday Louie! On June 14, Applied Interactive celebrated Louie the pug’s birthday. Instead of our weekly beer Friday, we invited clients and friends to the Ivy Corset building to sing happy birthday to an important member of our office. Louie was featured on...