Tips for Making Effective Social Media Posts

Tips for Making Effective Social Media Posts

Large businesses with huge marketing budgets rarely have difficulty putting an entire fleet of social media mavens to work managing their company’s public image on Facebook, Twitter, LinkedIn, and the rest.  For smaller companies, it’s often an entirely...
Why You Should Optimize Your Site for Mobile Users

Why You Should Optimize Your Site for Mobile Users

Mobile browsing is expanding at an exponential rate. In 2007 there were about 1 million websites designed for mobile access and the number is predicted to reach 150 million by 2017. More than 3 billion people worldwide have access to a mobile device and at present,...
Building a Link Profile for Local Businesses

Building a Link Profile for Local Businesses

Links, as the name implies, are the ties that bind web pages together. Search engines and marketers use links to discover new pages, evaluate a page’s popularity, and determine its relevance. From an SEO standpoint, building a strong link profile is a critical...
Google+ is Breaking Up Into Photos and Streams

Google+ is Breaking Up Into Photos and Streams

Here at Applied Interactive, a lot of what we do every day is to make sure our clients’ content is being picked up by search engines and that the keywords contained therein are being indexed as quickly as possible. Not surprisingly, social media plays an integral role...