Blog
News and insights about our business, clients, and general industry.
How Will Hummingbird Impact Your Business?
Google’s recent launch of Hummingbird continues to prove that content is king in internet marketing. Hummingbird is the name of Google’s latest improvement to their search algorithm and it will change the way many marketers produce and promote content. The past two...
Think Before You Hashtag
What is a hashtag? Social media—specifically Twitter—has brought an entirely new meaning to the pound symbol (#). Those who live and breathe social media wouldn’t dare call it a pound sign; today, it is the hashtag. But unlike a pound sign, a hashtag must have a word...
Importance of Mobile Sites
Imagine you’re using your phone to conduct a search on a specific company. The first thing you notice is the small text that is almost impossible to read or click on. Then, when you finally navigate to the desired page, the video won’t load! Unfortunately, the site...
Your Marketing Strategy – PPC or SEO?
Pay Per Click (PPC) advertising programs—like Google Adwords—are ads placed in the sponsored results section of a search engine results page. You must pay a fee whenever someone clicks through the ad, which directs to your website. The more competitive the keyword you...
Measuring SEO Success
After you’ve made the effort to optimize your website, how do you know if it’s actually working? Your internet marketing strategy is more than a slew of backlinks. There are three key performance indicators (KPI) when measuring the success of an SEO campaign,...
How To Effectively Use Google Places
Imagine you’re with a group of friends in an area you don’t know well. You’re trying to find a place to eat, so what do you do? You ask Google, of course. Oh, look—there is an offer on Louie’s Pizza’s listing for $3 off a large pizza. The restaurant is already looking...
Top Search Engine Ranking Factors of 2013…So Far
Recently, Netmark and SearchMetrics published their findings on Google’s top ranking factors of 2013 in hopes of answering questions surrounding Google’s most recent changes to their algorithm. In the infographic below, Netmark lists the top ten ranking factors from...
Louie’s Birthday Bash!
Happy Birthday Louie! On June 14, Applied Interactive celebrated Louie the pug’s birthday. Instead of our weekly beer Friday, we invited clients and friends to the Ivy Corset building to sing happy birthday to an important member of our office. Louie was featured on...
Strategic Web Marketing Plan for Advanced Clinical Care
Advanced Clinical Care needed to reach and inform potential new patients in the New England Area about their clinical trials specializing in rheumatology. As a client of Applied Interactive, we provided them with a new website and strategic web marketing plan. The...
Applied Interactive Launches New Website and Strategic Web Marketing Program for Advanced Clinical Care
WORCESTER, Mass., June 18, 2013 /PRNewswire/ -- Applied Interactive today announced the launch of a new website and strategic web marketing plan for their client, Advanced Clinical Care. Advanced Clinical Care is an organization that runs clinical trials specializing...
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