WORCESTER, Mass., June 18, 2013 /PRNewswire/ — Applied Interactive today announced the launch of a new website and strategic web marketing plan for their client, Advanced Clinical Care. Advanced Clinical Care is an organization that runs clinical trials specializing in rheumatology. The extent of the project included a business strategy, brand promise, logo development, new name development, website development, search optimization and social media as part of a continuing strategic web marketing plan. The new website and marketing plan enables Advanced Clinical Care to reach and inform potential patients in the New England area about their clinical trials and allows research candidates to sign up for a study.
“Advanced Clinical Care has been able to improve the lives of countless patients with its safe clinical trials, and we hope to reach even more potential patients with our strategic web marketing plan,” said Applied Interactive CEO, Steven Rothschild. He continued, “The work they do is remarkable and we look forward to helping them spread the word about their clinical research.”
Applied Interactive delivered the vision of the owners of Advanced Clinical Care, Dr. Charles Birbara and Mary Coughlin, by creating memorable branding across the Advanced Clinical Care website. The website includes extensive content for patients, such as information on patient experience, study participation and quick access to in-depth descriptions of each clinical trial. Additionally, patient candidates are able to sign up for a study by completing a basic form on the website. With videos, a new logo, prominent colors, and strong calls to action, the website enhances Advanced Clinical Care’s online visibility. Applied Interactive anticipates continued success for Advanced Clinical Care with the launch of the new website and ongoing strategic web marketing campaign.
About Advanced Clinical Care:
Advanced Clinical Care is a clinical pharmacology study group dedicated to clinical trial research specializing in rheumatology. Committed to furthering the use of biologicals for the treatment of rheumatoid arthritis, psoriasis, psoriatic arthritis, Crohn’s disease and other related diseases while focusing on improvements in patients quality of life.
About Applied Interactive:
Applied Interactive provides strategic web marketing for growth companies requiring the highest ROI marketing available. Superior web development, search optimization and effective social media are all part of inbound marketing and produce more actionable leads.