Ghost In the Machine: Bots Create Surge in Bad Traffic

Ghost In the Machine: Bots Create Surge in Bad Traffic

The malicious art of creating a botnet has moved to Amazon, with the cloud computing feature of the website serving as a crux for fake web traffic being delivered all over the Internet according to surveys by reputable online marketing services. Although Amazon has...
The New Face of SEO

The New Face of SEO

Anyone who has created a website or started a business has heard of the term “SEO.” This stands for search engine optimization and refers to how website owners make their sites more search engine friendly. However, just as marketing itself has changed over the years,...
Meet Our Team: The Content Developer

Meet Our Team: The Content Developer

Applied Interactive is expanding its staff and welcoming some new members that are poised to set unprecedented standards in web marketing. In this ongoing series we’ll be introducing you to these creative, passionate, and extremely talented individuals and learning a...
Strategic Knowledge for B2B Suppliers

Strategic Knowledge for B2B Suppliers

Recent studies are providing B2B suppliers with essential market knowledge. Accenture announced in a recent study of B2B buyers that “71% of buyers prefer to conduct research and purchase on their own.” Forrester noted in a recent report that self-service will lead to...
Tips for Making Effective Social Media Posts

Tips for Making Effective Social Media Posts

Large businesses with huge marketing budgets rarely have difficulty putting an entire fleet of social media mavens to work managing their company’s public image on Facebook, Twitter, LinkedIn, and the rest.  For smaller companies, it’s often an entirely...