7 Common Mistakes To Avoid On Local Websites

7 Common Mistakes To Avoid On Local Websites

Pandas and Penguins and Pigeons! Oh, my! Launched in July 2014, Pigeon is a new update to the Google search algorithm, providing more useful, relevant and accurate local search results more closely tied to traditional web search ranking signals. Google claims that...
5 SEO Strategy Tips for 2015

5 SEO Strategy Tips for 2015

Google made a total of thirteen major changes to their ranking algorithm in 2014, and there are certainly dozens more to come in the foreseeable future. One or more of these small changes could make a huge impact on your SEO strategy, perhaps even derailing a...
4 Dos and Don’ts of Google

4 Dos and Don’ts of Google

Moz Blog, one of the more reputable sources for search engine optimization (SEO) best practices, recently released a video entitled “Google Leaked Dos and Don’ts.” Here at Applied Interactive, we take advice from this source quite seriously, but we take great pride in...
Why Pinterest?

Why Pinterest?

  By now, everyone understands that any successful business must have a robust social media presence. Every savvy business owner has already asked themselves the question: “Which social media platforms are right for me and my company?” The answer is probably not...