Why You Should Optimize Your Site for Mobile Users

Why You Should Optimize Your Site for Mobile Users

Mobile browsing is expanding at an exponential rate. In 2007 there were about 1 million websites designed for mobile access and the number is predicted to reach 150 million by 2017. More than 3 billion people worldwide have access to a mobile device and at present,...
Building a Link Profile for Local Businesses

Building a Link Profile for Local Businesses

Links, as the name implies, are the ties that bind web pages together. Search engines and marketers use links to discover new pages, evaluate a page’s popularity, and determine its relevance. From an SEO standpoint, building a strong link profile is a critical...
Google+ is Breaking Up Into Photos and Streams

Google+ is Breaking Up Into Photos and Streams

Here at Applied Interactive, a lot of what we do every day is to make sure our clients’ content is being picked up by search engines and that the keywords contained therein are being indexed as quickly as possible. Not surprisingly, social media plays an integral role...
Google Seeks a New Standard of Truth on the Internet

Google Seeks a New Standard of Truth on the Internet

Since its inception, the Internet has never ceased growing, being filled with more and more content every minute. Unfortunately, most of this content is garbage. Propaganda, misinformation, and pure rumor clutters many search results and sorting through that digital...
Yahoo Makes Gains in Battle of Search Engines

Yahoo Makes Gains in Battle of Search Engines

The battle of the search engines is raging, and Yahoo is currently enjoying the highest share numbers it has seen in the past five years. This gain has been largely attributed to Firefox’s replacement of Google with Yahoo as its default search browser. Meanwhile,...