Lab42 was founded in 2010 by a team of entrepreneurs who saw the need for change in market research. They recently published interesting facts on consumers and e-commerce.

  • 79% of respondents said they’d rather you pick up the shipping costs than offer a discount.
  • 70% said they shop online because of better sales and promotions.
  • 96% said they’d be more likely to shop at a site running that promotion.
  • 87% said they’d be swayed by free returns.
  • 95% shop on a traditional computer with fewer than 4 percent stating they shopped from a smart phone or tablet.
  • 75% of the group said they do at least half of their shopping online
  • 66% said they preferred to shop online rather than in a store.
  • 73% of those surveyed said they shopped online more now than even two years ago.
  • 81% said reviews influenced them to buy, and exactly the same amount saying reviews also could influence them not to buy.
  • 62% of respondents said they “rarely” returned items bought online.

How do you compare to these statistics? Are you one of the majority? If you own a business, do your policies fit with consumer expectations?

What about businesses that are not e-commerce enabled or where e-commerce does not fit the business model? B2B and businesses that are not made for e-commerce still need to be cognizant of these statistics. Businesses still need to be found on the web just like their e-commerce brethren. The internet is where business and consumers are starting their research for their next purchase. Products and services must be clearly defined, so that potential clients understand the value your firm can provide. Policies should be close to expectations of this majority so as not to turn them away. Be sure to check your business’ web marketing and policies, so that you can increase the quantity of actionable leads you receive and convert more leads to paying clients.