Blog
News and insights about our business, clients, and general industry.A Day Without Women at Applied Interactive?
At Applied Interactive, our success relies on the talents of several strong and accomplished women who put the “T” in STEM (technology!), including web developers, designers, and even a former Navy nuclear reactor technician. We unequivocally support gender equality...
read moreWorcester Economic Club Digital Marketing Collaboration with Applied Interactive Increases Event Attendance and Sponsorship
Applied Interactive has become a Collaborating Partner of the WEC, resulting in increased attendance and sponsorship inquiries.
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Gotta Catch ‘Em All: Strategies for Marketing with Pokémon Go
By using creative advertising related to Pokémon Go and watching audience responses, businesses can join the community and create new market connections.
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How to Blog for B2B Online Marketing Success
Generating content for a B2B blog is easy with these simple steps. Read on to become a better B2B blogger!
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What I Learned at Summer Camp: Our Top 5 Takeaways from WordCamp Boston
It's no secret that we love WordPress. It consolidates best practices across the CMS (content management system) spectrum in an easy-to-use, open-source format. This open-source accessibility is important because it results in a massive community of developers coming...
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Meet Our Team: Social Media Manager
Applied Interactive welcomes Brooke as its new social media manager, helping to maintain client social media accounts across multiple platforms.
read moreB2B Marketing and PR Strategies Help Columbia Tech Win WBJ Manufacturing Excellence Award
Columbia Tech won the WBJ Manufacturing Excellence Award for Collaboration, thanks in part to successful B2B marketing managed by Applied Interactive.
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Meet Our Team: Video Production Manager
Applied Interactive is expanding its staff and welcoming some new members who are poised to set unprecedented standards in web marketing. In this ongoing series, we’re introducing you to these creative, passionate, and extremely talented individuals and learning a...
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How to Use Psychology to Build Community on Social Media
Why do we want to participate in social media at all? Why do we have this intrinsic desire to be a part of a group, to speak up on chat boards, and to associate ourselves with a community? Not surprisingly, the answer lies in psychology.
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How Inbound Marketing Can Help B2B Manufacturers Generate Sales Leads
Saying “marketing, as an industry, has changed a lot in the last ten years” is a huge understatement. Before the Internet, companies leaned heavily on outbound marketing strategies to reel in potential consumers. Outbound marketing includes those tired and abused...
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