Blog
News and insights about our business, clients, and general industry.
How to Blog for B2B Online Marketing Success
Generating content for a B2B blog is easy with these simple steps. Read on to become a better B2B blogger!
What I Learned at Summer Camp: Our Top 5 Takeaways from WordCamp Boston
It's no secret that we love WordPress. It consolidates best practices across the CMS (content management system) spectrum in an easy-to-use, open-source format. This open-source accessibility is important because it results in a massive community of developers coming...
Meet Our Team: Social Media Manager
Applied Interactive welcomes Brooke as its new social media manager, helping to maintain client social media accounts across multiple platforms.
B2B Marketing and PR Strategies Help Columbia Tech Win WBJ Manufacturing Excellence Award
Columbia Tech won the WBJ Manufacturing Excellence Award for Collaboration, thanks in part to successful B2B marketing managed by Applied Interactive.
Meet Our Team: Video Production Manager
Applied Interactive is expanding its staff and welcoming some new members who are poised to set unprecedented standards in web marketing. In this ongoing series, we’re introducing you to these creative, passionate, and extremely talented individuals and learning a...
How to Use Psychology to Build Community on Social Media
Why do we want to participate in social media at all? Why do we have this intrinsic desire to be a part of a group, to speak up on chat boards, and to associate ourselves with a community? Not surprisingly, the answer lies in psychology.
How Inbound Marketing Can Help B2B Manufacturers Generate Sales Leads
Saying “marketing, as an industry, has changed a lot in the last ten years” is a huge understatement. Before the Internet, companies leaned heavily on outbound marketing strategies to reel in potential consumers. Outbound marketing includes those tired and abused...
Meet Our Team: Managing Editor
Applied Interactive is expanding its staff and welcoming some new members who are poised to set unprecedented standards in web marketing. In this ongoing series, we’re introducing you to these creative, passionate, and extremely talented individuals and learning a...
How to Make the Best Password with an Easy, Secure Algorithm
As a marketing agency working with multiple B2B clients in many industries, we require many passwords to access their various media accounts. While we keep all our passwords encrypted in a secure area, accessing this area can take time from our day. When given a...
How Will the New Apple iOS Ad Blocker Impact Marketing and SEO?
Marketers Beware: Invasion of the Ad Blockers To date, ad blockers have had a minimal effect on the world of web marketing. Advertisements on websites are ubiquitous; for the most part, consumers don't bother blocking the ads. This is expected to change, given Apple’s...
Get In Touch.
Contact us to discuss next steps.