Blog
News and insights about our business, clients, and general industry.
Selling the Cow: How To Beef Up Sales With Buyer Personas
Imagine you've been tasked with selling a cow. It seems straightforward enough, right? You craft an initial pitch that’s universally appealing: Get fresh, wholesome milk for your family! Make delicious burgers and steaks! Tan the hide and craft fine leather goods!...
Humanize Your B2B Marketing With The Three C’s: Create, Connect, and Convert
Marketing in the B2B space often feels like a rigged game where the rules are set by necessity rather than desire. Purchases are driven by business needs, not by the whims of impulse. This raises a critical question: How do you apply effective marketing techniques...
Coghlin Companies and Applied Interactive Signal New Era of Innovation With Website Launch
The renowned New England manufacturer ushers in a new era of digital engagement with Coghlin Companies’ redesigned website, crafted by Applied Interactive to spotlight their commercialization services and bring cutting-edge technologies to market. WORCESTER,...
Applied Interactive Launches New Website for Kinefac Corporation
Applied Interactive is proud to announce the launch of a new website for Kinefac Corporation, a world leader in metal forming technology. WORCESTER, MASS. - May 31, 2022 - Applied Interactive is proud to announce the launch of a new website for Kinefac Corporation....
Firefighter Cancer Support Network Partners with Applied Interactive to Launch Digital Learning Platform
The online learning system aims to educate fire service professionals and first responders on ways to protect themselves against occupational hazards and above-average cancer risk. "FCSN’s mission is to help firefighters and their families understand and overcome...
Quick Question: How Do I Improve My Website’s “Google Rank”?
Our marketing team answers one of the questions we hear most often: How do I improve my Google Rank”? Find out more about what you can do to rise to the top.
Applied Interactive Wins Best of Business Award for Best Web Design Firm in Worcester
The Worcester Business Journal recently announced the winners for the 2018 Best of Business Awards and Applied Interactive took home the prize for Best Website Design Firm.
Taking a Stand: The Benefits of Adding Core Values, Causes, and Opinion Articles to Your Company Blog
Robotic professionalism might seem like the safest tone for your company blog, but a strong voice online can set your business apart.
How to Turn Your Most Recent Project Into a Lead-Generating Tool
Blogging is an essential content-generating strategy and there is good reason for manufacturers write about their latest projects.
Applied Interactive Clients Recognized with Manufacturing Excellence Awards
Applied Interactive clients, Cogmedix and Lampin, claimed top awards in the 2017 Manufacturing Excellence Awards.
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