Worcester Economic ClubThe Worcester Economic Club is an association of professional men and women in the Worcester County area. The Club’s objective is to provide a forum for the discussion of economic, civic, educational, and sociological subjects of interest to our membership.
Founded in 1903, The Worcester Economic Club remains one of the oldest and largest organizations of its kind in the country. Nonpolitical, nonpartisan, and nonprofit, the club invites a broad range of speakers who are chosen for distinction and timeliness. Over the years our prestigious speaking series has included economists, public officials, foreign dignitaries, business leaders, educators, journalists, and authors, but how could the club achieve the recognition it deserves, increase membership, and improve the membership experience?
Applied interactive developed a new website including a database of past speakers names, photos and the topic of their speech; ecommerce functionality that enabled online renewal of membership, guest passes to meetings, and signing up as a new member; a calendar and catalogue of upcoming events; and a photo journal of current meetings that will be archived as part of the club’s history. Ongoing efforts to enhance the club’s recognition and prominence include content development, press releases and social media.
Over 100% Traffic Growth
Over 100 Years of History Archives
How They Did It
Promoting awareness of events, offering options for buying and giving memberships online, and increasing visibility of sponsorship, all help the Worcester Economic Club to sustain itself and grow its base.
The new website makes it easy to find news information about upcoming events, purchase or gift memberships and tickets to individual events. It’s built on a content management system and is easy to update too.
Worcester Economic Club has a rich history dating back to 1903 and an impressive list of guest speakers. Applied Interactive helped Worcester Economic Club go through its archives and digitalize its history for future generations.
PR & Social Media
An active press release and social media strategy helps alert members and the community about upcoming events and other new opportunities.
Advice, counsel and thought leadership are the words which come to mind when working with Applied interactive. As a board member for the Worcester Economic Club, we turned to Applied to bring us into the 21st century. Applied Interactive assistance has been invaluable for upgrading our website, our marketing presence and our brand. We have seen results in both increased site visitors and revenue growth. But most importantly, they have helped us think about our business in a different perspective and understand that data is an asset as important as any other.
What can we do for you?
Contact our team to discuss next steps.