Lampin CorporationLampin is the critical component manufacturing expert. The value engineering approach ensures design, materials and process provide the best value possible.
Lampin is a component manufacturing expert, whose value engineering approach ensures that design, materials and process combine to provide the best value in the industry. With responsiveness and predictable on-time delivery, LAMPIN is the supplier of choice for OEMs with critical component and assembly requirements.
Lampin approached Applied Interactive to build a new e-commerce enabled website, so they could tell the world what they provided and for those ready to purchase components enable the ability to purchase. Applied Interactive met with the employee-owners of Lampin, toured the manufacturing floor, and studied their products and services. After strategizing, extensive content development, taking hundreds of photos, and producing multiple videos, all were integrated in a new website. Combined with an ongoing marketing strategy, the end result is a website that generates quality traffic, effectively presents the company, and produces actionable leads as well as e-commerce sales.
Over 100% Traffic Growth
Leads Generated for over 100 Units
Over 4 Minute Average Visit Duration
How They Did It
Lampin has some amazing capabilities but was having difficulty differentiating itself in a crowded marketplace. By refreshing the logo and adding the tagline “Beyond Precision” Lampin stands out among machine shops.
A new website redesign included a design and navigation update, goal tracking, and use of a content management system, which makes the site easy to update.
Lampin’s MITRPAK brand of right angle gearboxes have been on the market for years. E-commerce, product filtering, and search capabilities make it easier than ever for customers to find and order what they need.
New content. beautiful photography and a series of new videos help Lampin inform prospective customers and differentiate themselves from competitors.
PR & Social Media
Lampin is active in the community in addition to helping customers solve problems every day. With our help they identify newsworthy topics share them around the world.