Coghlin CompaniesCoghlin Companies provides time-to-market engineering and manufacturing services through its wholly-owned subsidiaries Columbia Tech and Cogmedix.
Coghlin Companies is a contract manufacturing firm with 128 years of manufacturing experience. As Coghlin migrated several divisions with overlapping areas of expertise and names into one company brand, they looked to Applied Interactive to set an interactive marketing strategy that paralleled the business strategy.
Applied Interactive worked closely with each division to properly position their services on the web. Coghlin Companies has enjoyed huge traffic increases and higher conversion rates. With the expert assistance of Applied Interactive, Coghlin was able to engage with customers at the point they were searching to satisfy their contract manufacturing needs.
Over 100% Traffic Growth
Top Growth Award
How They Did It
Coghlin simplified a number of subsidiaries and websites making themselves easily understood and accessible to prospective clients.
The first redesign focused on messaging, persona driven navigation and content development. A more recent update focused on a modern responsive design.
Coghlin has built out its website with beautiful photography and web video, in addition to tons of content about its capabilities, industries served, and client stories.
PR & Social Media
Coghlin does really amazing things every day. With our help they we identify newsworthy topics, write and publish press releases, and share them with the world.
Every day Coghlin Companies solves highly technical problems for clients. Creating a website seemed like a simple task for our engineers, but once we realized it was not producing significant results we called Applied Interactive. Applied Interactive’s managed lead generation has established a constant stream of leads allowing us to increase sales and focus on our core competencies.Chris Coghlin