Access FixturesAccess Fixtures manufactures commercial and sports lighting, and sells it factory direct.
Applied Interactive works closely with Access Fixtures, providing everything from the e-commerce website to ongoing management of search engine optimization and search engine marketing. As content development for Access Fixtures requires technical expertise, Applied Interactive has developed a unique content development program that is closely integrated with Access Fixtures team of lighting specialists.
Over 100% Traffic Growth
Over $1 Million in Web Sales
How They Did It
Access Fixtures developed an industry leading e-commerce website and web marketing campaign to connect with end users and electrical contractors open to non-traditional distribution.
Web development was performed with a focus on navigation and usability due to the complex nature of the product line. Additional capabilities including live chat were added to the site to ensure customers have everything they need at their fingertips.
The Access Fixtures content creation strategy includes blogging and video creation. Videos include demonstrations of products as well as learning videos which help customers understand complex topics.
PR & Social Media
Press releases and social media help keep prospective customers informed of new developments and new products lines which are consistently added to the website.