15-40 ConnectionThe 15-40 Connection empowers individuals with knowledge that will save and improve lives through early cancer detection.
15-40 is a non-profit organization that works to promote awareness of low cancer survival rates among teens and young adults. Through events, informative stories and a powerful online resource center, 15-40’s mission is to improve the cancer survival rates in people between 15 and 40 years of age.
15-40 Connection approached Applied Interactive to conduct a large scale social media campaign. Applied Interactive employed their comprehensive knowledge of the social media and web marketing landscape to exceed all of 15-40 Connection’s expectations. 15-40 Connection was so pleased with the results of the campaign they have continued to partner with Applied Interactive for all their online marketing needs.
Over 50,000 Facebook Fans
Over 50 School Clubs
How They Did It
Applied Interactive helped 15-40 Connection connect with its target audience both on the web and in person with the 15-40 Clubs program design and supporting website.
The main 15-40 Connection website has focused on easy to access information and sharing of stories, while the 15-40 Clubs site is a place for clubs to post their own updates and manage their club rosters.
PR & Social Media
15-40 Connection has strong communications team to promote cancer awareness. Throughout the year we help them write and publish press releases to promote their annual gala and other newsworthy events.
Applied Interactive helps manage a Google Adwords budget as well as social media advertising to help with the 15-40 Connection’s mission to increase cancer awareness.
At the 15-40 Connection we work to improve cancer survival rates in teens and young adults through the power of early cancer detection. Increasing website traffic is a large part of how we reach our audience. Applied Interactive has successfully helped us manage our website, connect with more of our audience through social media campaigns and recently launched our 15-40 Connection Clubs site. The team at Applied Interactive has consistently demonstrated their ability and willingness to go above and beyond to help us improve cancer survival rates.Tricia Scannell Laursen