The New Face of SEO

The New Face of SEO

Anyone who has created a website or started a business has heard of the term “SEO.” This stands for search engine optimization and refers to how website owners make their sites more search engine friendly. However, just as marketing itself has changed over the years,...
Strategic Knowledge for B2B Suppliers

Strategic Knowledge for B2B Suppliers

Recent studies are providing B2B suppliers with essential market knowledge. Accenture announced in a recent study of B2B buyers that “71% of buyers prefer to conduct research and purchase on their own.” Forrester noted in a recent report that self-service will lead to...