5-Minute Assessment Find out if your digital strategy makes the grade. Step 1 of 3 33% What is the size of your company?SelectLess than 10 employees10-5050-100100-250250+Who is responsible for planning, executing, and reporting on your marketing program? An employee with another primary function (ex: IT Manager, a sales associate, etc) An internal marketing department with 2 or more employees A single, dedicated marketing manager within the company No one, we do not have a deliberate marketing plan in place A marketing agency What percentage of your resources are allocated to marketing? None, we do not currently dedicate resources to marketing efforts Less than 5% of our annual revenue Between 5-10% of our annual revenue More than 10% of our annual revenue Not sure; we do not track our marketing costs How do you currently market your products or services?(select all that apply) Word of mouth/referral incentives Email Flyers, mailed inserts or promotional packages Billboards, sandwich signs, car wraps, or other publicly displayed signage Branded apparel, keychains, mugs or other giveaways Content marketing Website Networking/Professional events PPC (Adwords or other pay-per-click marketing) Social media Cold-calling Do you consider marketing to be a critical component of your company’s growth strategy? Yes No How do you measure the success of your current marketing plan? We do not track the results of marketing efforts in any specific way We set goals and identify meaningful KPIs for each activity By a single, indirectly related metric such as increases in revenue or sales inquiries By instinct— if we feel like something is working we trust our gut feelings until something prompts us to change tactics. With the help of one or several software products designed to collect and interpret data for us What is your biggest marketing challenge? Getting buy-in from key decision-makers on messaging or methods Resource allocation, or determining an appropriate budget for our marketing program Finding the time to dedicate to planning, executing, and reviewing the results of marketing efforts Evaluating the effectiveness or ROI of any marketing efforts Understanding technology, services, or complex terminology Do you feel that visitors to your website get a clear and accurate understanding of who your company is and what services or products you offer? Yes No Name First Last Email* EmailThis field is for validation purposes and should be left unchanged. Δ
