How Lead Generation Works
Achieving Search Placement (2/3)
Despite volumes written on the relatively simple topic, search placement can seem elusive to many marketers. Applied Interactive consistently achieves search placement for its clients by building upon the three measures of search ranking:
1) Keyword Frequency
On-site keyword optimization remains a building block of search optimization. It’s a great place to start. The topic is well documented and free web tools exist for DIY purposes. There’s been so much written about H1 tags, Alt tags, and keyword frequency that we won’t explore it here.
A managed lead generation campaign has the advantage because Applied Interactive dedicates an entire website to the target search term. It is not a landing page; it’s a new website with keyword-specific everything. It provides an unparalleled opportunity to pursue the target without compromise. The result is high search placement, high click through, and low bounce rate.
2) Inbound Links
Achieving meaningful gains in PageRank may be the most daunting task for a web marketer. And beyond the inherent challenge, the threat of Google backlash might have DIY marketers running from like generation strategies, yet it remains absolutely essential to search placement.
A managed lead generation campaign has the advantage because Applied Interactive has been on the web since 1996 and operates hundreds of domains. We leverage this experience and quickly produce meaningful results for clients. The strategy enables your company to reap benefits, while isolating the existing corporate website from the risk of “Google backlash”.
3) Load Time
Load time is simple to understand, but often leaves marketers feeling helpless. The sentiment is appropriate as web hosting is typically outsourced. Often the only solution is changing vendors, which can be complex. Another negative driver of load time is superfluous code and content on corporate websites that serves purposes other than sales.
A managed lead generation campaign has the advantage because Applied Interactive has tested many major web hosts and has selected the provider with the best performance. Also our lead generation websites exist for a single purpose with absolutely nothing holding back performance.